Digital marketing is a process used to create, manage and deliver a message that enables a business to interact with its customers and community. It encompasses a variety of activities such as website design, online advertising, email marketing, and social media marketing. You can visit this source – www.squidgroup.co.nz/, to know more about digital marketing services.

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Digital marketing is the process of creating, managing and executing a marketing plan that uses digital technologies to reach and engage customers. There are many reasons why businesses should use digital marketing, but here are five key reasons: 

1. Digital marketing is cost effective

2. It’s immediate

3. You can reach a lot of people with digital marketing

4. It’s interactive

5. It builds brand awareness

There are many reasons businesses use digital marketing. Some of the benefits include:

1. Increased brand awareness: Digital marketing allows businesses to reach more people with their message than ever before. By using digital channels such as websites, email campaigns, and social media profiles, businesses can create a more comprehensive and engaging presence for themselves. This increased awareness can lead to increased customer loyalty and better sales conversions.

2. Increased ROI: According to studies conducted by Forrester Research, companies that use digital marketing strategies achieve a return on investment (ROI) seven times greater than those who don’t use digital marketing at all. In other words, for every dollar spent on digital marketing, businesses can expect to receive seven dollars back in business value. This makes it one of the most cost-effective ways to grow your business.

3. Increased customer engagement: Digital Marketing allows businesses to connect with their customers in a more personalized way than ever before.