Many marketing agencies typically assume the people reading their content already know what SEO marketing (search engine optimization marketing) is but what we've found is not everyone understands the basics of SEO and why it is important for their web presence.

Because of the growing importance placed on social media marketing, many believe they can either implement SEO OR social media.

You can opt for seo marketing agency at https://pivotal4.com/services/seo-marketing-agency-london/.

SEO for Beginners - HostPapa Blog

That's simply not the case anymore; SEO goes hand-in-hand with social media for a good website strategy. Let's take it back to basics and discuss: What is SEO Marketing?

SEO Marketing Defined.

According to Search Engine Land:

SEO stands for "search engine optimization." It is the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines.

All major search engines such as Google, Yahoo, and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn't involved, as it is with paid search ads.

It is the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines.

When you do a search on Google, you typically either find what you're looking for within the first page, or you go back and change your search query. Let's look at a search example. Search for "SEO marketing Appleton wi".

The top part of the search results is typically the paid results. You can tell because they have a small orange box with the word "Ad" next to them. The unpaid results are what are referred to as "free", "natural", "organic" and "editorial" in the definition. When a user clicks one of these links, the website has successfully grasped their attention and is now a potential solution for whatever it is they were searching for.

All major search engines such as Google, Yahoo, and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

These results are shown in all search platforms, whether it is one of the major ones: Google, Bing, and Yahoo; or lesser-known platform options. However, none of these platforms don't just KNOW you have the best product and automatically rank you first. You have to prove it with your online presence.