While the written message is at the heart of the content, the strategic placement of these words is the dividing line between the roles of writer and innovative strategist in increasingly inventive ways. Content is multimedia viewing.
These are photos or illustrations, shots and motion, short sentences, newsletters, blog posts, news, magazine articles, and more scientific white papers woven into a beautiful tapestry of meaningful information.
Image Source: Google
Experts from the company or organization who state a particular message form the basic foundation of our loom, a vertical thread held in place by a tension that moves up and down with each step of the pedal.
The complexity of the message is represented by the transport; round wooden cannon cut with wool. Each differs in color, texture, and density and requires a master's vision of when, how much, and where to apply wool to the fabric design.
Mission objectives are represented by shots. Even a simple monochrome rug can become a work of art. Each time the shuttle carrying the yarn moves back and forth between the warp yarns, another layer of complexity is created.
Like the final material, its manufacture requires time and precision. Setting up the loom, loading the shuttle, and making the first small changes from yarn to the fine fabric are not common problems at first. This is where vision and leadership come into play.
Sometimes a client or internal client may describe what happened as "writing", "filming" or "interviewing", but those are just the elements that ultimately come together to create a masterpiece.