Backlinks are simply links from another web site back to yours. A backlink is actually a link coming from another website back to your web site. A backlink can be a direct link from another website to your web site, or a backlink indirectly. A backlink can come from another web site with a high PR, or from an article you wrote and posted on a blog or forum. Or it can be purely by luck as you stumble upon an article, video, or blog posting about a particular topic related to your own.

One of the biggest advantages of getting this is the search engine results. Search engines look at the number of inbound links to a web site and the quality of those backlinks to determine its ranking. The higher the page rank, the more chances of your site appearing in the search engine results. This is why many marketers strive to create backlinks on their sites as much as possible. Getting backlinks to just one or two web pages will not likely increase your page rank, however.

There are several different methods to create backlinks. Most engines look at one of the following ranking factors the PageRank, the inbound links, the incoming links, and the domains. These four ranking factors are combined to determine the website's rank. Each of these ranking factors has a specific time frame to consider. The time frame is usually a few months but can be changed by the owner of the sites concerned.

The first method of creating backlinks is to get a high PageRank on popular pages. The higher PageRank the better, because search engines will view your backlinks as stronger links leading back to you. However, there is a strong correlation between the PageRank and the inbound links pointing to your website. This means that a site with a very high PageRank will generally have a lot of backlinks coming back to it. While this is certainly to your advantage, it's important to realize that it may have a negative effect on your overall PageRank.

The second method of creating backlinks is to create backlinks that are of a natural origin. In other words, these backlinks are not artificially generated. Natural backlinks are the result of links being created by other webmasters within the same niche. A backlink that is of a natural origin is a valuable link and will have a higher value than a backlink that has been artificially created.

The third method that most webmaster guidelines focus on is the process of getting backlinks from high PageRank webmasters. Although it is beneficial to get backlinks from these webmasters, it does have a drawback. These backlinks need to be reciprocal. If a webmaster doesn't return the compliment, then that particular webmaster will be viewed as a spammer and their PageRank will suffer.

Backlink building methods that attempt to get backlinks from these unnatural links can create a toxic combination with the search engines. One of the biggest problems faced by marketers today is that they are trying to manipulate search engine results in a manner that is not natural. These unnatural links which are backlinks can negatively affect your rankings. Additionally, some of these backlinks may have been backlinks from webmasters who were paying other webmasters to tackle them. When this occurs the 'referral' backlinks can create an unethical link-building practice.

Backlink building is an important factor when you are working to increase your page rankings on search engines. When done correctly, backlinks can create a significant benefit to your website, but if done incorrectly backlinks can quickly damage your page rankings. Therefore, one important factor that you should always remember is that getting backlinks from a variety of sources is important, but inbound links from one website are even more important.